Business Overview

• Caffe Latte coffee shop is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one.
• Founded in 2009, Caffe Latte delivers high quality gourmet coffee product to a very wide spectrum of people including the general public and workers local to the store.
• With management qualified in marketing and up to 15 years of hands on experience in the catering and coffee industry, Caffe Latte is producing strong footings in the local market. The scaleability of Caffe Latte makes it a clever and confident business in the market.

Key Customers

The market can be segmented into two main customer groups, as shown by the diagram.  Each customer group can be further segmented in more detail.  The characteristics of each segment can differ, as does the needs and wants of each group.

Competition
The main source of competition comes from individual business in the local area. Caffe Latte’s primary competitors are traditional small scale and low profitability ’Cafeterias’ that often offer poor quality products. Caffe Latte is fundamentally different to these competitors, as demonstrated in our success in the last 3 years. Caffe Latte’s consistency in delivering quality products and service has allow us to keep ahead of the competition.
Our primary differentiators to our competition are: our customer focus and how we offer our services, our  efficiency in delivering quality combined with consistency and the value perceived by and given to each customer.

Market Opportunity

Currently the Canary Islands are lacking establishments that produce Italian inspired American gourmet coffee.  Businesses like Caffe Latte simply do not exist here, leaving Caffe Latte to fill the gap and monopolise on the opportunity.  Coffee is a large commodity and very popular in Spanish culture, additionally the Canary Islands are a huge tourist destination, which receive a high number of European tourists, predominantly from the UK, Germany and Spain, where coffee houses like Caffe Latte are more recognisable.

Funding Requirement
Caffe Latte now seeks to raise interest and investors to accelerate its expansion. Although, capable of growing on its own resources these funds will allow company increase discretionary expenditure aimed at capturing a significant market share in this growing market.

If you are interested in joining the Caffe Latte Family and believe you have something to offer please contact Shabs at CaffeLatteCoffee@hotmail.co.uk or hit the ‘Contact’ button on the left